Shopify takes cannabis brands to new heights | Business – The Times


It is the brand behind the brands dominating the legal cannabis market.

When the Canadian federal government lifted the ban on marijuana sales for recreational use last October, Shopify processed more than 100 orders a minute via start-ups such as Canopy, Aurora Cannabis and Aphria.

Shopify was founded in 2006, two years after German-born Tobi Lütke, 38, launched a snowboard label from his garage but could not find a satisfactory way to sell his products online so decided to build his own site.

The Ontario-based company now aims to conquer the cannabis market globally. “When there is [legal] clarity elsewhere, we’re set up to be the first call people make,” Harley Finkelstein, chief operating officer, said. “The reason we started in Canada was there was…

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