Holyoke Cannabis Cup to put spotlight on local businesses while benefitting charity – MassLive.com
Holyoke and cannabis will share the spotlight next month at the Holyoke Cannabis Cup, an event organizers hope will create a chance for industry experts and consumers to mingle.
The event will also feature a cannabis competition, live music, and raffles that will benefit local charities, said John Muise, an event organizer and the owner of Grow Global Investments.
“I always thought that this was a big opportunity for Holyoke, as far as a renaissance,” Muise said about the cannabis industry.
Muise met Odaliz Breton when he was looking to invest in cannabis companies, he said. Breton is a social equity applicant looking to deliver cannabis through his company GreenGrab Inc. They’re planning the Holyoke Cannabis Cup along with Phil Nguyen and Nicholas Goncalves.
The event is scheduled for Aug. 28 from 2 to 8 p.m. at 620 Beaulieu St. in Holyoke and will feature dispensaries like Holyoke Cannabis, smoke shops, grow shops, hydroponic stores and startups. Rapper and hip-hop artist Styles P will be headlining the event. A rain date is Aug. 29, and organizers hope to make the event annual.
“There is a tide that binds us together. Culturally, we believe that our event will attract all walks of life and show that the tide that does bind us sometimes is cannabis,” Muise said.
General tickets are free until the day of the event. On the day, tickets will be $5, Muise said. A VIP ticket to judge products costs $100. Industry and non-industry growers will be able to submit products for judging. Those items will be tested, Muise said.
Products for the competition are sent to the VIP judges ahead of the event. Judges will have two weeks to enter results into an online portal before the event to determine who has the best flower, edibles and concentrates. There will be a first, second and third place per each category, Muise said.
The event includes raffles, including tickets to see the Boston Red Sox, as well as artists Kane Brown, Bad Bunny and The Weeknd. Revenue generated from raffles will be donated to Holyoke charities, Muise said, including Maria’s House, Way Finders, Enlace de Familias and Kate’s Kitchen.
Organizers hope the event will attract people already in the cannabis industry and consumers, giving them a spot to interact with one another. No cannabis products will be sold on-site in line with state law. There will be an area for patrons to smoke or consume their own products, which is possible because the event is outside and on private property, Breton said.
The event is open to anyone 21 and older, and those 18 and older who have a medical cannabis license. Muise said organizers are expecting upwards of 2,500 people to attend.
While Holyoke is the primary focus of the event, other vendors from across Massachusetts will be represented.
“We think it’s important for everyone to know that the cannabis industry is something that can improve the quality of life of not just the local users by helping them to treat their ailments – anything from anxiety, sleep disorders to depression, aches and pains – but also to help to fund some of the things that we so desperately need in places like Holyoke,” Muise said.
- Cannabis e-commerce marketplace Lantern launching in Massachusetts in partnership with Freshly Baked and We Can Deliver
- Meet the couple behind Your Green Package, who will soon deliver cannabis from NETA to doorsteps in the Pioneer Valley, Greater Boston